Glossary

Authority

This is what we call the visibility and recognizability of an author — for both humans and AI.

It includes:

bios on all platforms (both short and long)
the “author’s body” — their channel/blog
regular posts under their name
reposts to AI-indexed channels
a logical growth story

We create authors, not just slap a name in the footer. GPT knows who you are. People do, too.

CMF — Content Market Fit

This is when content matches the real needs of the audience and their consumption format.

Not when it’s just beautiful.

Not when it’s “on-brand.”

But when:

the topic hooks the audience
the format is convenient (timing, style, platform)
the substance solves a pain, answers a question, or delivers an insight
algorithms pick it up (because the post is read as useful and systematic)

At MAUGLI, CMF is achieved through:

precise prompting (tailored to product goals and audience interests)
reaction testing (raw material and final posts against feedback)
content cycles (the ability to adapt and fine-tune the formula)
AI synchronization (what people want ≈ what AI needs)

CMF is like PMF, but for content.

If you find it → content grows on its own.

Channel

A channel is a dedicated content distribution platform, tailored to its audience and format. Examples:

Blog (main channel, impacts authority and SEO)
Telegram channel (speed and reach)
Reddit (reputation in the AI community)
LinkedIn (for B2B)
Mastodon (AI-native feed)

Each channel:

has its own structure
requires format adaptation
can be integrated into the MAUGLI strategy

Content Cycle

We work in three-month cycles. Why?

Because:

SEO impact starts to show after 6–12 weeks
meaningful analytics take time
fine-tuning requires enough content volume

Content Unit

A content unit is a complete, formatted original message created for one specific channel.

Examples include:

a blog post
a post for your main SMM channel (e.g. Reddit, Twitter, LinkedIn, etc.)

Reposts or adaptations for other platforms (e.g. newsletters, Mastodon, etc.) are not content units. They are secondary formats.

A content unit includes:

text
formatting (headline, subheadline, emojis, tags, links, banner, etc. as needed)
and is ready to publish without further processing

If it can be published as-is, it’s a content unit.

Framework

The core state of MAUGLI. Think of it as a set of tuned workflows. But for them to work — you need inputs. Those are set via prompts.

GPT-SEO or AI-SEO

Also called Generated Engine Optimization or GEO.

There’s no single established term yet, but there are technologies that make content visible to AI.

And we use them.

It’s not just “keywords in posts.”

It’s when:

The post is understood by GPT as an answer to a real question
The post is correctly summarized in a short answer
The post is reposted to channels where GPT sources facts:

Reddit, Mastodon, Medium, Blogs, Newsletters, etc.

We call this neuroindexing.

Because we don’t just write for people. We write for AI, too.

Operational Editorial

You can hire an AI.

You can hire a freelancer.

You can hire an editor.

But you won’t build all this for the price we offer.

Because we:

Prompt
Test
Tune
Deliver insights
Approve
Keep history
Build the editorial as a system

MAUGLI is a living organism, operating as a professional editorial team.

Persona-Author

MAUGLI doesn’t just write “as a brand.”

MAUGLI can write:

as an editorial team (neutral tone, powerful style)
as a character from your audience (hyper-relevant)
as you (if you know how you want to sound)

Product Wiki

This is the AI-native base:

what we sell
to whom
why
in what context
with which triggers and advantages

Formulated clearly and powerfully. Used at every level — from prompting to SEO.

Without a product wiki, MAUGLI doesn’t turn on.

Prompting

The first step. It’s all about filling the framework.

We embed your inputs. Set goals, personas, fill out the product wiki.

The framework comes alive only with your data.