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Editor and Fact-Checker. The Power Duo You Can’t Hire on Upwork

Call it the good cop/bad cop of editorial.

After an idea survives the Persona (a real human test), it lands in the hands of our first editorial duo. And things get… surgical.

This AI takes the raw idea and:

  • picks the best format (blog, thread, rant, framework),
  • drafts core messaging,
  • matches tone to audience and intent,
  • builds the structure,
  • preps the piece for publishing.

But GPT is a dreamer. Give it a gap, it fills it—with fiction. Beautiful fiction. But fiction nonetheless.

Sometimes it sees a concept and says:

“If this doesn’t work in the US… let’s pretend it does.”

The surgeon with no chill.

Claude steps in, reviews GPT’s draft, and says:

  • “This WeChat feature isn’t even available in the West.”
  • “This LinkedIn insight is from 2017 — it’s irrelevant now.”
  • “This stat? Can’t be traced.”

If it’s salvageable — he patches it.

If not — it’s out. No debate.

Yes, We Use AI — But We Don’t Bullsh*t

Section titled “Yes, We Use AI — But We Don’t Bullsh*t”

🧠 Case:

  • Insight: “How to grow without funding in 2025”
  • Source: solid, but based on WeChat tactics
  • Persona: “Cool, but we’re in the US. This doesn’t apply. What else you got?”
  • GPT: “There’s no direct equivalent.”
  • Claude: “Then kill it. No fabrications.”
  • GPT: “Copy. Moving on.”

💡 But if it works globally…

Claude finds real alternatives. GPT weaves them in. Result?

You get a post that’s original, local, and lands.

GPT = generatesClaude = grounds

One sparks. One filters. Together? Content people trust.

If facts fall short, but the emotion is real, the system pivots:

  • For pro channels: ask a loaded question.
  • For mainstream: turn it meme.
  • For personal brands: call it a “hypothesis.”

You set the tone. We build the format. But facts? Non-negotiable.

Only after GPT and Claude agree, does it move to the final voice shaper — your Author.

Why that role matters — next section.